A repositioning campaign highlighting Cablenet’s new brand promise; Cablenet For a Better Life. The whole concept was a powerful manifesto that was creatively turned to a video ad running on TV & digital, while different motivational messages ran on OOH and digital platforms.
“We live in a dystopic world, a world filled with contrasts. A separated, discriminating world. But what we are looking for, is an optimistic world. We look at this world from a different point of view. When we look around, we see no differences; we see something simpler, but much greater. We see the people, their potential, their environment and their lives. We want to give everyone the power to look at the future believing in themselves. We are not here just to offer services and technology for tomorrow, but to offer hope to everyone who dares to dream. We don’t celebrate how technology moves forward; we celebrate how people move forward. How you move forward towards a better life. This is what we want to do. Make each one of you start exploring with no limits. To be creatively inspired. To create with an impact. This is how life gets better.
CABLENET FOR A BETTER LIFE.