POKKA entering the Cyprus Ice-Tea market had a major challenge to face - the brand was strongly associated for 2 decades with coffee. How could a nation who knows POKKA as a coffee brand buy into its tea segment?
A combination of traditional and digital marketing was combined when designing and implementing the launch campaign to attract the right audiences, achieving immediate awareness, excitement and recognition as well as brand and product engagement.
There was the launch for the Ice Tea for those who always want to have a good time and lighten up the mood; to be the life of the party; for those who live the now and the present; the ones who enjoy life to the fullest! Fun, vibrant, playful, full of surprises!