Meet Amara, Sophia, and Raphael — all part of the McDonald’s Crew, but that’s where the similarities stop. As bold individuals with unique energy, style, and stories, they became the heartbeat of our evolved employee branding campaign. Building on last year’s ‘We Are Who We Are at McDonald’s’ platform, we shifted the spotlight from collective identities to personal expression - capturing the rhythm, slogans, and individuality that make each Crew member a star in their own right. This is McDonald’s like you’ve never seen it: unapologetically real, radically personal, and completely unforgettable!
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