FIBA

EKO Cyprus brought the game to centre stage, transforming Royal Hall into a bold statement of sporting ambition and national pride. The brand officially announced its role as Gold Sponsor of the Cyprus National Basketball Teams and Event Sponsor of FIBA EuroBasket 2025 — the largest basketball tournament ever hosted on the island.

Designed as an immersive experience, the event featured dynamic branded installations, a striking photo wall, curated displays with the new national jersey, and the EuroBasket trophy in full view. A timeline wall celebrated Cyprus’ basketball journey, building anticipation for what’s next.

The President of the Republic of Cyprus, government ministers, and representatives from the sports world and the media joined the event, delivering keynote speeches that framed the importance of this moment — not just for basketball, but for Cyprus.